Imperial Oil vs. les Quebecois

Imperial Oil (ESSO) has annouced plans to re-name its 54 gas station convenience stores in Quebec from 'Marche Express' to 'On the Run.' A store has alraedy been renamed in a predominately Anglophone section of Montreal, and it doesn't appear that Quebec's language laws can prevent such a change. French language advocacy group Impertif Francais right comments that such a name change is "disrespectful towards Quebec's cultural and linguistic environment." Quebec's language watchdog, l'Office quebecois de la langue franciase, has also frowned upon Imperial Oil's decision. It seems that the Anglostocracy is at work once again.